I’ve been thinking about this for quite some time now, which is probably the reason I haven’t gotten myself to post anything for a while. It wasn’t until I read in the latest issue of Wired Magazine an article that outlined exactly what I had been thinking the past year or so. Is personal blogging dumb or a waste of time?
I’ve always had some sort of web presence since I got my first 5MB quota (maybe less) back when AOL started allowing some sort of publishing outside it’s own network. It was pretty simple then. Basic HTML knowledge and a text editor were all you needed to get started, and few people had the patience to mess with it. I had what I thought was a better-looking collection online whatnot than most people because of the graphically-intense, menu-driven layout. Granted, there wasn’t much along the line of content other than a few early Photoshop abstracts and links to a few friend’s pages. Even then, there were very few of both.
Then I had an absolute hay day when I started my freshman year at the University of Illinois in Champaign/Urban and received a whopping 10MB quota on their main student server, allocatable however I wanted. My job as a computer lab on-site networking and software person gave me plenty of time, hardware, and utilities to go nuts with the “web publishing.” Soon I amassed a library of some 50 poorly-scanned pictures from my 35mm Canon AE-1. That was big time. The bandwidth was also something completely new and completely awesome to me, having come from a dial up modem at home and even high school.
Why did I do it? It was fun. It was easy for me, and not many other people were doing it. It was really cool to take a picture and put it online somewhere where my friends could see it wherever there was a computer with an internet connection. And there’s the technical aspect of it—I still find it fun to set up and tweak web sites, install updates, plug-ins, widgets, etc. Back then, home grown, mostly text web sites stuck out like sore thumbs, and those of us with any hint of design talent and a little programming knowledge could easily make web sites that looked far more professional than that of the average guy. Of course, there’s the personal expression side of it, too. I’ve always been a fan of photography and graphical editing. For the state of the art at the time, I was well above average.
Fast forward a bit to just a few years ago. It’s easy to see why many people started to communicate everything from general opinions on this and that to what they did over the weekend through personal blogs. Programs like Movable Type and WordPress made it very easy to for the average person to create a nice-looking web site with little effort. Writing and posting articles became easier than ever before, and potential audiences were limitless. Then as blogging became popular and everyone was doing it, RSS came along to help readers keep up with their favorite blogs without having to pour through several different web sites. Soon after that, it seems RSS’s idea of all-in-one-place was taken a step further by single blogs adding multiple writers covering different aspects of their general themes.
Now throw ad revenue into the equation, and it becomes more apparent that the one stop shop idea might be better suited for a web site owner collecting a paycheck. When it became obvious that there was money to be made, why not higher professional writers to turn out high quality posts that would pull readers away from the scattered and poorly-edited DIY pages? If people want to express their opinions, they can just comment on a post of interest instead of citing and writing on their own personal blogs. Enter the Superblog—professionally-managed, professionally-written, professionally-edited, and professionally-designed to dominate Google search results.
Not too terribly long ago, it wasn’t that hard to get a personal web site to show up near the top of a Google search results page, so long as the topic wasn’t “Microsoft” or something similarly broad or ambiguous. The more specific the topic, the easier this was, all having to do with the number of competing web sites. Manipulating a post’s content to include certain key words was a good way to see a steady climb to the top. The more hits the post got, the higher it climbed—a self-feeding system. As the number of personal blogs exploded and Superblogs started taking over, however, the idea that a DIY blog would make it to the top of the list became highly unlikely, unless the topic was extremely rare and specific. Forget politics. Forget product and restaurant reviews. Professional sites are designed to keep visitors in house and YOU out of their ad revenue stream. And as if this weren’t enough, there are even automated blogs now that copy and repost entries that channel visitors to ad pages!
So what about personal expression? How do I feel? What did I do this past weekend? What did I think of this restaurant? Social networking sites like Facebook and MySpace have taken over a large chunk of the former DIY blog market for the simple reason that both sites are even easier to use than common personal blogging suites. And while they’re at it, visitors are sure to see plenty of ads while poking around status updates and shared images. The same goes for product and restaurant reviews. Sites like Yelp are free, make it easier for people to review whatever they want, and, at least in Yelp’s case, I think they offer a better opinions spread.
So where does that leave me, and what do I do now? I suppose I have to think about what it is I’m trying to do with this blog in the first place and exactly who it is I’m trying to reach. I haven’t had much direction as far as topics, and if I try to apply a label to what I’ve posted up to now, it would have to be “completely random personal whatnot.” As far as my target audience, the “anyone who’s interested” response is simply too broad to work anymore. Most of my posts have immediate family and friends in mind, but if RSS subscriptions are any indication of an actual following, then I suppose I’m mostly writing for myself and maybe a cat—if one of them is on the desk while I’m typing. If I stick with random posting about whatever happens to cross my mind, people aren’t going to see my site. That’s what Facebook is for now. And the same goes for general image sharing, the exception being personal art that I want displayed a certain way.
That said, I think I’ll just keep the E90 journal and develop and art gallery. That will keep a degree of continuity, allow for some personal expression, and satisfy my need to tinker. Who knows, if Google Analytics shows it’s worthwhile, maybe I’ll be able to tailor AdSense back into the site.
<This post might be edited at some point. (*see above audience indication.)>
